How to Choose the Right Vehicle Wrap Coverage for Your Business.

When branding your fleet, a vehicle wrap is one of the smartest marketing investments you can make. A wrapped vehicle isn’t just transportation — it’s a moving billboard that can reach thousands of potential customers daily. But one of the first questions business owners ask is: How much coverage should I choose for my fleet wraps?

The right choice comes down to three main factors: visibility, budget, and practical use. Here’s a breakdown of the options so you can make the best decision for your business.

Full Wraps: Maximum Impact & Long-Term Value

A full vehicle wrap covers your entire vehicle, creating the highest level of visibility and brand recognition on the road. If your fleet spends a lot of time on highways or in heavy traffic, full wraps are hard to beat for standing out.

Beyond marketing, full wraps also act as a protective layer for your vehicle’s paint. This helps maintain resale value, which can be especially important if you plan to upgrade or sell vehicles down the road. While full wraps require the most significant investment, they last 5–8 years when installed correctly — making them the best option for long-term use.

Example of a full wrap on a trailer.

Partial Wraps: High Visibility at a Midpoint Cost

If you’re looking for a balance between budget and impact, partial wraps are a great solution. They allow you to cover key areas of the vehicle — such as the sides, rear, or hood — to maximize visibility without the full expense.

Partial wraps are flexible, customizable, and a smart way to get noticed without going all-in on full coverage. They’re perfect for businesses that want strong branding presence but need to stay mindful of cost.

Example of a partial wrap on a white van.

Lettering & Decals: Simple and Budget-Friendly

For businesses on a tighter budget, lettering and decals provide a cost-effective way to get your name and contact information on your vehicles. They’re also practical for fleets with heavy wear and tear, where replacing a full wrap might not make sense.

Lettering is also a great choice if you only plan to keep the vehicle briefly. For example, if you sell or replace the car within a year, lettering gives you visibility without making a long-term investment.

Example of lettering/decals on a white SUV.

Choosing What’s Right for You

At Performance Wraps, we make it simple: we charge by the square foot, so your budget and business needs help guide the best coverage option. Whether you want the standout presence of a full wrap, the balance of a partial wrap, or the practicality of lettering and decals, we’ll help you choose the best solution that fits your individual needs.

The bottom line? Every business has different goals, and the right wrap coverage is the one that makes your fleet work harder for you.

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