We enjoyed having the opportunity to donate
the RMHC van wrap. Working with Winnelson
and the House was an honor!
Don’t overlook the importance of good design
It's obvious that getting your vehicle image perfect
and ready to roll on the streets for business is the key
to getting great clients. You want to spend as much time
and energy getting the printed components as close to perfect
as you can. After all, your wrap will ultimately EXPOSE
Your artwork is the first thing a potential client or
industry representative is going to see when they see your
vehicle wrap. Don't let their first impression be that your
wrap is anything less than 100% professional.
Great design isn't just finding a cool graphic element
or photo. It begins with an overview and evaluation of your
market and image.
Here are some tips that may help you
Determine your target audience.
Think of who your likely buyers will be. While you don't
want to limit yourself, you also can't be all things to
all people. You want to craft a message that is likely to
appeal to the largest segment of your potential market.
Develop your message.
When someone who doesn't know you sees your vehicle wrap,
what information do you want them to get? Effective
marketing creates an emotional response in the customer.
What do you want someone to feel when they see your vehicle
wrap for the first time?
Know your competition.
It's a lot harder to stand out in a marketplace if you
don't know what the rest of the marketplace looks like.
Take a look at designs for products that are similar to
yours. Which ones do you like and dislike? How is your competition
getting their message across?
A successful wrap design will both fit in a market segment
and stand out from it. When we approach a design, we're
looking to create something that will say what makes this
wrap unique, and what makes it similar. Get a professional
designer involved early in the process.
Owning design software doesn't make you a designer any
more than owning a hammer makes you to be a roofer. A professional
designer understands the limitations of commercial print
production: Given the expense of wrapping vehicles,
you don't want to take a chance with someone who's never
printed anything commercially. They could wind up making
beginner mistakes that will be very costly to fix.
In the same way a lawyer debates conveys a message through
argument, a professional designer thinks in terms of visuals,
right brain stuff. All we do, every day, is come up with
visual solutions that convey ideas. Our job is to come up
with ways to get your message across that you would never
Simplify your message.
Elaborate concepts usually aren't nearly as effective
as simple ones. You don't have a lot of time to capture
the customer's attention,
Focus on the message, not on the image.
Before you think about what your Vehicle Wrap should
look like, make sure you know what it's supposed to do for
you. Remember, the number one job of your wrap is to get
people to contact you. You want to convince a customer that
this is a quality company worth their investment.
If the idea of coming up with a marketing message is
making you dizzy, then just come up with a list of words
that you would use to describe the company, and bring that
to your designer. Again, an experienced designer will be
able to give visual form to your ideas. Even if you don't
have a clue who your target market is, or have no idea what
your message should be, giving us a little information will
help us give you a successful design.