Design Tips

Don’t overlook the importance of good design

It's obvious that getting your vehicle image perfect and ready to roll on the streets for business is the key to getting great clients. You want to spend as much time and energy getting the printed components as close to perfect as you can. After all, your wrap will ultimately EXPOSE you.

Your artwork is the first thing a potential client or industry representative is going to see when they see your vehicle wrap. Don't let their first impression be that your wrap is anything less than 100% professional.

Great design isn't just finding a cool graphic element or photo. It begins with an overview and evaluation of your market and image.
Here are some tips that may help you

Determine your target audience.

Think of who your likely buyers will be. While you don't want to limit yourself, you also can't be all things to all people. You want to craft a message that is likely to appeal to the largest segment of your potential market.

Develop your message.

When someone who doesn't know you sees your vehicle wrap, what information do you want them to get?  Effective marketing creates an emotional response in the customer. What do you want someone to feel when they see your vehicle wrap for the first time?
Know your competition.

It's a lot harder to stand out in a marketplace if you don't know what the rest of the marketplace looks like. Take a look at designs for products that are similar to yours. Which ones do you like and dislike? How is your competition getting their message across?

A successful wrap design will both fit in a market segment and stand out from it. When we approach a design, we're looking to create something that will say what makes this wrap unique, and what makes it similar. Get a professional designer involved early in the process.

Owning design software doesn't make you a designer any more than owning a hammer makes you to be a roofer. A professional designer understands the limitations of commercial print production:  Given the expense of wrapping vehicles, you don't want to take a chance with someone who's never printed anything commercially. They could wind up making beginner mistakes that will be very costly to fix.

In the same way a lawyer debates conveys a message through argument, a professional designer thinks in terms of visuals, right brain stuff. All we do, every day, is come up with visual solutions that convey ideas. Our job is to come up with ways to get your message across that you would never think of.
Simplify your message.

Elaborate concepts usually aren't nearly as effective as simple ones. You don't have a lot of time to capture the customer's attention,
Focus on the message, not on the image.

Before you think about what your Vehicle Wrap should look like, make sure you know what it's supposed to do for you. Remember, the number one job of your wrap is to get people to contact you. You want to convince a customer that this is a quality company worth their investment.

If the idea of coming up with a marketing message is making you dizzy, then just come up with a list of words that you would use to describe the company, and bring that to your designer. Again, an experienced designer will be able to give visual form to your ideas. Even if you don't have a clue who your target market is, or have no idea what your message should be, giving us a little information will help us give you a successful design.