|
Set your company above
the competition!
You’ve seen them! Did you ever wonder how they did it? The
cool eye catching graphics on that vehicle may you look.
Full and partial vehicle wraps are the
marketing pieces that companies are using in their campaigns
these days. Large and small companies all over the
world are using this effective media to promote their business
and dressing up the personal vehicles and boats versus purchasing
a new one. These vehicle wraps play an
important role in reaching potential clients that may have
been impossible to reach otherwise. This
makes vehicle wraps the most cost
effective advertising and branding solution(s)
for every business.
A properly designed wrap by a professional is one of the
most effective visual for mass-marketing to your potential
clients. Vehicle wraps have proven to be one of the best
ways of effective advertising to attract and target the
local and national markets.
Effectiveness of Vehicle Wraps
Vehicle Wraps can be the most effective
and cost efficient means of mobile advertising. Vehicle
wraps can reach out to customers in a unique way and deliver
your message to the target audience. The traditional way
to advertise you business was referral based and yellow
pages. The referral is always the best, however when
you now are faced with 3-5 yellow books for the area, how
do you track the medium they noticed.
According to Cox Communication/Eagle Research,
vehicle wraps are the most cost effective medium in the
market today for a company.
- 48% of those polled viewed vehicle wraps as the
most unique advertising medium available
- Car wraps and television ads were viewed as the
two most memorable mediums
- 47% of 18-34 year olds surveyed found that car wraps
especially memorable
- Car wraps rank higher among advertising media for
positive associations
- Of the target populations, 61% spend over
1 hour per day on the road and 33% spend more
than 2 hours
No matter what form of advertising you choose to promote
your company, the cost to execute the campaign is just one
of the factors to consider. According to a study conducted
by 3M on the Effectiveness of vehicle wraps, the findings
for “Cost per Thousand Impressions” (CPM) definitely directs
a company to consider utilizing this medium as the best
and economical way to spend your money. The three month
study correlated truck routes against zip codes and demographics
data to deliver the most accurate measurements of message
effectiveness to date.
MEDIUM
CPM
COST of EQUIVILENT
- Television Ads
$23.70
$1,445,700
- Magazine
$21.46
$1,309,060
- Newspaper
$19.70
$1,201,700
- Prime time television
$18.15
$1,107,150
- Radio
$7.75
$472,750
- Outdoor
$3.56
$217,160
- Fleet Graphics
$0.48
$30,000
*The findings were based on utilizing the test truck
and annual Prime DEC; average of the top 40 media markets
from Media Buyers Guide.
Key Findings
- Fleet graphics generate a large number of
impressions- in this study, an average of 6 million
Prime Daily Effective Circulation (DEC) per truck, annualized
- Mobile media advertising offers the lowest
cost-per-impression of any major advertising medium
- Routes and messages can be optimized to
target specific demographics groups
- Fleet graphics ass a valuable dimension
to the advertising marketing mix
|
